Taiwan audience & media planning
Define channel roles and timing around audience catchments, travel interests and everyday touchpoints.
ABOUT YUE WANG / OUR STORY
Taiwan is our home.
The world is our inspiration.
Yue Wang Creative is an advertising company focused on visibility and integrated execution. We connect outdoor screens, buses, light rail, metro and digital media to bring brands and destinations into view in Taiwan.
FROM A FIRST GLIMPSE TO A JOURNEY
Every journey begins
with a first glimpse.
Interest in a place can begin with a screen at an intersection, a bus on the commute or a travel ad on a phone. These everyday moments are opportunities for a destination to meet its next visitor.
With Taiwan as our market, we turn global landscapes, cultures and travel experiences into clear, connected advertising, shaped for local audiences and delivered in real environments.
OUR DIRECTIONGLOBAL DESTINATIONS. LOCAL CONNECTIONS.
A Taiwan campaign partner
for global tourism boards.
From a destination’s objectives
to visibility on Taiwan’s streets and screens.
Our focus is tourism boards, destination marketing organisations and travel brands. We bring together media planning, Traditional Chinese content, creative production and launch coordination with a clearly defined scope.
Our experience includes advertising projects for Tourism Malaysia in Taiwan, coordinated and executed by Yue Wang Creative. The work shown here covers Kaohsiung Light Rail wraps, outdoor placements and LINE advertising.
Explore our Tourism Malaysia workHOW WE ADD VALUEFROM STRATEGY TO EXECUTION
Connect the channels.
Deliver the details.
Traditional Chinese localisation
Adapt destination stories into clear, relevant Traditional Chinese copy and visuals while retaining the brand’s voice.
Creative production & adaptation
Coordinate key visuals, motion assets, vehicle layouts and digital formats around one campaign idea.
Launch coordination & reporting
Coordinate media partners, approvals, schedules, field records and available performance data.
JOHN WANG / YUE WANG CREATIVETHE PEOPLEBEHIND THE CAMPAIGNS
Creative thinking.
Practical delivery.
Connecting creative, media
and real-world environments.
With a background in media design and technology, John Wang works across visual production, content and media integration, connecting creative decisions with the practical requirements of campaigns in Taiwan.
Discuss your Taiwan campaignYOUR NEXT CAMPAIGN IN TAIWAN
Let’s bring your destination
into view.
Tell us about your destination, brand and objectives.
Let’s plan your next campaign in Taiwan.