YUE WANGCREATIVE · TAIWAN
繁中

TAIWAN MEDIA. GLOBAL DESTINATIONS.

YUE WANG CREATIVE / ADVERTISING & DESTINATION MARKETING

Your destination.
Taiwan’s next
discovery.

We connect global destinations with audiences in Taiwan.
Outdoor, transit and digital advertising —
planned together, delivered on the ground.

Explore tourism marketingSee our work
Tourism Malaysia campaign on an LED screen at Ruifeng Night MarketEXECUTED IN TAIWAN / TOURISM MALAYSIA
TOURISM MALAYSIA / TAIWAN CAMPAIGNA destination. In everyday view.COORDINATED & EXECUTED BY YUE WANG
OUTDOOR / BUS / LIGHT RAIL / METRO / DIGITALDiscover Yue Wang ↓
OUR FOCUS

Taiwan is our market.
Global tourism boards are our focus.

Our story ↗

01WHAT WE DO

Out on the streets.
Into the imagination.

From a screen on a city street to a bus, a metro station or an ad on a phone, we connect media touchpoints around a clear campaign objective.

01

LED & outdoor advertising

LED & OUT OF HOME

Bring destinations and brands into everyday view through LED screens and outdoor billboards in shopping districts, transport hubs and urban neighbourhoods.

02

Bus advertising

BUS ADVERTISING

Take your brand into everyday city life. Align bus creative and route selection with the areas and audiences your campaign is designed to reach.

03

Light rail advertising

LIGHT RAIL ADVERTISING

Connect your destination with Kaohsiung’s urban landscape through light rail wraps, interior media and waiting-area formats.

04

Metro advertising

METRO MEDIA

Plan station lightboxes, gates, entrances and carriage media along passenger journeys, bringing your message into commuting and shopping routines.

05

Digital advertising & marketing

DIGITAL ADVERTISING

Plan publisher, social, search and video advertising around the journey from discovering a destination to exploring it, with consistent messaging across online and offline channels.

02FEATURED DESTINATION

Tourism Malaysia.
Executed in Taiwan.

Explore the work

Selected components of the Tourism Malaysia advertising projects delivered by Yue Wang in Taiwan, across light rail, outdoor and digital media.

Kaohsiung cityscape and light rail mediaFROM GLOBAL STORIES TO LOCAL STREETS.

03THE YUE WANG STORY

A journey starts
before departure.

A destination may be seen on a street
long before it becomes an itinerary.

We help global destinations tell their stories in Taiwan. By combining local media planning, relevant creative and on-the-ground execution, we turn landscapes, cultures and travel experiences into campaigns that invite people to discover more.

UnderstandTaiwan audiencesConnectMedia and creativeDeliverEvery campaign
Meet Yue Wang Creative

OUR PROCESSFROM BRIEF TO DELIVERY

From a global story
to a local campaign.

01

Understand the market

Define the destination, audience, Taiwan locations, timing and communication objectives.

02

Build the media plan

Select outdoor, transit and digital channels, with a clear budget allocation and schedule.

03

Localise and launch

Coordinate Traditional Chinese content, creative adaptations, media approvals and launch.

04

Document and review

Compile field photographs, delivery records and available data into the campaign report.

YOUR NEXT CAMPAIGN IN TAIWAN

Let’s bring your destination
into view.

Tell us about your destination, brand and objectives.
Let’s plan your next campaign in Taiwan.

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