Taiwan audience & media planning
Define channel roles and timing around audience catchments, travel interests and everyday touchpoints.
DESTINATION MARKETING / TAIWAN
The next destination.
Discovered in Taiwan.
Advertising in Taiwan for tourism boards, destination marketing organisations and travel brands. We bring local media, relevant creative and execution together around your destination.
GLOBAL DESTINATIONS → TAIWAN AUDIENCESGlobal appeal.
Global appeal.
Locally relevant stories.
From landscapes and culture to festivals, city experiences and seasonal themes, we shape a clear message and match it with relevant media and timing.
01A LOCAL CAMPAIGN PARTNER
International objectives.
Local execution.
Traditional Chinese localisation
Adapt destination stories into clear, relevant Traditional Chinese copy and visuals while retaining the brand’s voice.
Creative production & adaptation
Coordinate key visuals, motion assets, vehicle layouts and digital formats around one campaign idea.
Launch coordination & reporting
Coordinate media partners, approvals, schedules, field records and available performance data.
02WAYS TO WORK TOGETHER
From a focused launch
to an annual media plan.
Destination awareness
Introduce the destination’s distinctive appeal through a coordinated outdoor, transit and digital media mix.
Seasonal and event campaigns
Align messaging, assets and media timing with travel seasons, festivals and themed events.
Annual media planning
Build a phased plan for schedules, channel roles and creative needs, with delivery and review at each stage.
03EXPERIENCE IN PRACTICE
Our approach,
through Tourism Malaysia.
View our work
Tourism Malaysia · Kaohsiung Light Rail
Train wrap advertising · On-location photography
Tourism Malaysia · Outdoor
Four LED placements across Taipei & Kaohsiung
LINE TODAY + LINE WALLET
Tourism Malaysia · LINE Advertising
LINE TODAY & LINE Wallet screenshots
OUR PROCESSFROM BRIEF TO DELIVERY
From a global story
to a local campaign.
01
Understand the market
Define the destination, audience, Taiwan locations, timing and communication objectives.
02
Build the media plan
Select outdoor, transit and digital channels, with a clear budget allocation and schedule.
03
Localise and launch
Coordinate Traditional Chinese content, creative adaptations, media approvals and launch.
04
Document and review
Compile field photographs, delivery records and available data into the campaign report.
YOUR NEXT CAMPAIGN IN TAIWAN
Let’s bring your destination
into view.
Tell us about your destination, brand and objectives.
Let’s plan your next campaign in Taiwan.